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For more information, contact: Ty Mays @ (770) 256-8710
Note to producers and guest bookers: Neenah Pickett is available for in-studio interviews in the Tri-state area, and phone interviews all other markets.
Finding a Husband Tops New Years Resolution List for Innovative Woman
At age 42, Media consultant Neenah Pickett resolves to find a husband in 2009 by launching an interactive online community of suitors and supporters.
NEW YORK, N.Y. –December 16, 2008 – For most singles, the New Year brings new promises and pledges related to dating, romance, and, in some cases, marriage. Whether it’s conquering fear of rejection, being more open-minded or making an effort to be more social, in 2009, thousands of men and women will shed last year’s excuses and make whole-hearted attempts to find their soulmates. Neenah Pickett, a 42-year-old media consultant, is taking her New Years resolution to find love to the World Wide Web with an innovative and unique strategy that she has devised with the help of friends and family. On January 1, Pickett will launch 52Weeks2FindHim.com, a unique social experiment incorporating social networking and viral marketing that just may end with her at the altar.
After years of online dating, church groups and singles events, Neenah Pickett knew it was time to try something different. “I was doing all the things that people say you should do,” said Pickett, a central New Jersey resident. “I was active in the community and on several dating websites and none of those things were working. I’ve always been very proactive so I wondered was there something that I could be doing that I hadn’t considered. Having worked on several media and marketing campaigns, I decided to see if the same interactive online marketing strategies we’ve used to promote companies would work on a more personal level.”
The Internet has quickly become the new millennium matchmaker for singles around the world searching for their soulmates. According to a 2007 global research study by Synovate, 49 percent of respondents believed that online dating is a great way to meet people. 25 percent of respondents who used the sites eventually met their spouse or life partner. While Pickett’s experiences with mainstream online dating sites have not been as successful, she hopes that her new spin on Internet dating will get her the results she wants. By creating an interactive website dedicated solely to her and her quest for love, she hopes to engage more web visitors than she would with sites like Match.com or Eharmony.com and increase the likelihood of finding true love.
Pickett’s site, 52Weeks2FindHim.com is designed with a number of features to help potential beaus get to know the dynamic woman behind the web page and to give other women a chance to sound off on the experiment and offer helpful suggestions and advice. Web visitors, both male and female, can learn more about Pickett in a series of blogs and ongoing videos featuring her and her friends, as well as people with interesting love and marriage stories. If interested, men can upload a public profile on the website to be considered for a date with her. Visitors can also leave their feedback on the discussion board, and offer advice, constructive criticism and even anecdotes about their own dating experiences.
Over the course of the project, Pickett hopes that 52Weeks2FindHim.com will become a thriving online community of suitors and supporters. The site will feature input and challenges from several of Neenah’s friends, selected to help guide her on her journey and screen the men who complete profiles on the site.
“When I first came up with the idea, I thought my family and friends would think it was crazy, but they’ve actually been really supportive and excited which has helped to propel me forward with the project,” said Pickett. “Hopefully within the 52 weeks I will meet someone that feels as strongly about me as I feel about them, and that I can potentially spend the rest of my life with.”
For more information about Neenah Pickett and her campaign, visit www.52weeks2findhim.com. To schedule an interview, contact Ty Mays at (770) 256-8710 or Ty@perfectpitchpr.com.
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